Subject: Rhondda 453 (453 GTX)
Chassis: AEC Regent V 2D3RA
Body: Metro-Cammell H39/31F
Location: Cardiff, Westgate Street
Date: Apr-1962

Life was much simpler in the early 1960s and Pioneer seemed to consider that this very simple message was all that was needed to promote their matches. The same advert also appeared on some Pontypridd UDC buses.

453 is signalling to turn into Wood Street to reach its destination of the bus station. It is still in the original colour scheme with black wings.

Photograph by courtesy of Paul Redmond
(link to Paul's Flickr site)